Milestones - Bird+p'Ome

Milestones
Short-term: 3 months (Rebrand)
•    Turn twitter’s follower to customer; ?? ppl now to ??? ppl
•    Mobile info tweet ratio; now ???% to ???%
Medium-term: 1 year (Keep Advantage)
•    Number of web hits (pageviews); 1200 hits/month to ??? hits/month
•    Number of follower in twitter; 2500 followers to 5000 followers (too much???)
Long-term: 3 year (Expand)
•    Number of product category; mobile phone, tablet, camera, etc
•    Number of branches; IT mall around BKK
•    Revenue; from ??? to ???
•    E-commerce on blink7 website; order, payment, delivery


Milestones
M1: Becoming the 1st Digitalized Mobile shop
Where to be?
1.    Transferring what existing customers and followers valued in Mr. @L77 into blink7 instead in order to create more brand awareness to the shop itself. This will allow Mr. @L77 to have more time by enable him to allocate interactive jobs to automated digitalized tools and maybe remote staffs. As the shop grow bigger and bigger in the future, it will be more obvious that a man cannot be everything for the company.
2.    Establishing itself in consumers’ minds as the first mover in digitalized mobile shop that not sell only mobiles phones or some hi-tech gadgets, but the place that updated and reliable information are circulated back and forth between the shop and followers.
3.    Becoming the IT and related gadgets information hub that brings interested people in, make them become loyal customers, and distribute them to other shops that sell products and services that are not covered currently by the shop and get the commissions from those transactions.
When will we get there? Short-term, 3 months
What to be achieved?

M2: Strengthening the Brand and leave competitors behind
What to be achieved?
1.    After becoming the first to successfully bring digital marketing into action in the business, now the shop can expect a stream of both direct and indirect competitors to come after it. Actions that building strong and effective entry barrier is what to be implement throughout the year to.
2.    Not only for the shop to expand its customer base, it has to keep them in touch, involved, and buy from or via the shop for as long as possible. To achieve this, highest switching cost must be allocated to the customers.
When will we get there? Medium-term: 1 year
What to be achieved?

M3: Going Places and Diversify
What to be achieved?
1.    For a longer period of time, the shop, which at that moment could be called as a company can be expecting the to raise more capital for further expansions and more ambitious strategies.
2.    As Bangkok is a widespread city (too early to mention about Thailand) when the shop becomes famous it could provide more physical site to the customers allover the city. Customers should be able to find and shopping with Blink7 at any major IT locations across the town both in the city center and Bangkok’s outskirt like Zeer Rangsit or Secon Square.
3.    Before, Blink7 may distribute customers to other shops, but in the future as the size and numbers of the stores increase, it should consider diversifying it product and service ranges to finally become the one stop center for all you can think about IT.
When will we get there? Long-term: 3 years