SWOT Analysis - p'Ohm

Strength:
•    Very first store that apply DigiMarketing
•    Large number of followers that later become customers
•    Closely connect with customers
•    Already established branding (unlike other shops)
Weakness:
•    Twitter channel just a word-of-mouth ads
•    Some would consider this as a reference and go to other stores
•    Consumer is price sensitive
Opportunity:
•    Expand more branch with strong branding
•    Get sponsored by mobile phone companies
•    Add more IT products
Thread:
•    Easy to imitate
•    Some negative comment will hurt the shop as a whole