1. Intense competition Hundreds of identical mobile shops with similarities in size, services and merchandizes that are gathered in the same place creates highest competitive environment for Blink7.
2. Limited selling space At 5 sq.m. shop floor with one of highest rent rate in Bangkok, the shop faces shortage of working and inventory stocking area. Difficulties also arise if the shop to plan and promotional events or displays on site.
3. Limited financial resources Just a small and ordinary mobile shop that anyone can find at any corner of Bangkok, raising substantial capital to expand the shop or hire more staffs are almost out of the questions.
4. Time constraint As a sole entrepreneur with only 2 front-line staffs, it is not easy for Mr. @L77 to perform any time-consuming operation and marketing initiatives aiming to improve the competitiveness and eventually the sales.
5. Small room for expansion Mobiles and related accessories are similarly provided by any stores in the country, and the average turn-over period, especially for mobile phones, is almost a year, relying mainly on these products is considered a risk for Blink7.
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